Redesigning a luxury hospitality app isn’t about colors or buttons — it’s about transforming guest touchpoints into experiences. That was the challenge with the E-Menu platform used by Jumeirah Hotels: a system serving multiple restaurants, each with unique workflows, yet requiring one intuitive, elegant interface.

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My Role

As the design strategist, I led a complete UX overhaul — simplifying the complex, aligning teams, and crafting an interface that felt natural to guests and powerful for staff.

• Mapped guest and staff journeys

• Reimagined the UI for clarity and flexibility

• Unified custom features into a global design system

• Built prototypes grounded in real use cases

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The Transformation

The new E-Menu made ordering seamless and customization easy — reducing staff effort, increasing guest satisfaction, and aligning beautifully with Jumeirah’s luxury brand.

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Why It Mattered

This wasn’t just an app redesign. It was service design in motion — where every interaction reflected elegance, efficiency, and human-centered thinking.