
PROJECT CASE STUDY
CUSTOMER JOURNEY MAPPING
User Journeys That Drive Clarity, Alignment & Action
Client:
Multiple
Role:
Design LeAD
Focus:
UX Design · Strategic Innovation · Pain Points
Behind every great experience is a well-mapped journey.
This section showcases a curated collection of user journeys I’ve crafted — each one built to illuminate how real users move through complex systems, uncover pain points, and identify opportunities for transformation.
These aren’t just diagrams. They’re strategic tools I’ve used to:
-
Align cross-functional teams around real user needs
-
Prioritize features and phases in large-scale programs
-
Inform product roadmaps, service flows, and operational planning
-
Drive buy-in from both executives and delivery teams
From aviation to smart cities, and from hospitality to defense — these journeys have helped turn complexity into clarity, and vision into actionable design.
Explore how I use journey mapping not as documentation, but as a catalyst for meaningful change.













